Bluetooth Case Study News - Bluetooth Ministry - Proximity Marketing Blog

Check out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:

“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."

Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!

Proxiblaster BlueTooth Ministry Update

One of my maxims in delivering my oh-so-brilliant thoughts to the world is that I will be equal parts practitioner and theorist. Hence, I ordered the Proxiblaster BlueTooth hardware and software that I recently blogged about.

I've also started building ads using the free, online Sprout Builder. I'll be sure to keep you posted on my personal case study with Blue Tooth ministry and evangelism.

If you have any questions as you dive into BlueTooth, send 'em my way. If you're wondering what in the blue blazes I'm talking about, check out this quick primer.

Before I go, let me offer one more Blue Tooth marketing idea for Christian businesses. Realty! With BlueTooth proximity marketing, your flier box will never again be empty! Blue Tooth prospective buyers simple property info including square footage, price, and more. FYI, I found a company offering to set up this service for realtors. But it's so easy, I recommend you just buy the hardware/software and Blue Tooth without outside help.

Happy BlueToothing...

Big Picture Time - The Church and Culture

Today I ask you to step back and consider the big picture and the context within which you use BlueTooth to make disciples of Jesus Christ. Check out the excerpt below from today's blog post by Dr. Albert Mohler--host of a radio show heard in about 100 U.S. markets. Though his column deals specifically with American culture, Dr. Mohler's biblical insights should also help those of you ministering in other Western countries...

"The Church has constantly been perplexed concerning its proper relation to culture. H. Richard Niebuhr traced five different patterns of cultural response in his famous work, Christ and Culture. The book over-simplified the issues and now looks awkwardly optimistic, but some of the patterns Niebuhr described are still evident. The Church has at times withdrawn from culture and sought refuge in attempted cultural isolation. At other times and in other contexts the Church has simply abdicated to the culture, thus reflecting the culture rather than proclaiming the cross. A myriad of patterns and be traced between these two extremes. The fact is that the Church has often exhibited several patterns at once, capitulating to culture on the one hand and seeking isolation on the other.

In candor, we must admit that the Church has been displaced. Once an authoritative voice in the culture, the Church is often dismissed, and even more often ignored. At one time, the influence of the Church was sufficient to restrain cultural rebellion against God's moral commandments, but no longer. The dynamic of the culture-shift marches onward. On the Protestant left, leaders have simply capitulated to the revisionist ideologies and surrendered revealed morality. On the evangelical wing, however, the greater temptation is to affirm biblical morality in principle, and wink at infractions as matters of merely individual interest.

The displacement of the Church is characteristic of the process of secularization, which has now so thoroughly altered the landscape of American culture. Though sociologists point to continuing high levels of religious activity and statements of belief--both of these in sharp contrast to other western nations--the truth is that very little of this activity translates into authentic discipleship, active church membership, and bold Christian witness."

Read the rest of Dr. Mohler's excellent post here. It's well worth your time. As you read, pray that the Holy Spirit will lead you to understand your culture and preach the good news of Jesus Christ "with great patience and careful understanding."