Check out this quick article on Bluetooth broadcasting at a major UK shopping center. Especially notice the following:
“This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are."
Also notice the incredible consumer response rate to Trafford Center's Bluetooth proximity marketing!
Tuesday, May 27, 2008
Friday, April 18, 2008
I realize that it's been way too long since I posted to this blog. I've focused most of my energies here. But check out this great case study on Blue Tooth marketing by Powerade at a recent road racing event in South Africa.
Friday, March 7, 2008
Howdy all?!? I'm in the thick of my own personal case study on bluetooth broadcasting and I should have something concrete to report in the next few days. In the the meantime, I bring you news of a coordinated worldwide church focus on internet evangelism...
Churches to Hold Web Focus Day April 27
"How can we use this new-fangled Internet thing to share the gospel?" Christians are asking. A worldwide "web evangelism focus day" is helping to provide answers. Sunday, April 27, has been designated as Internet Evangelism Day. Churches can download free materials from the Internet Evangelism Day website. These materials make it easy for churches to create a short presentation about online outreach on or near that Sunday. A PowerPoint, video clip testimonies, drama scripts, music and handouts can be used to create their own customized program lasting from one minute to 50.
Church leaders who have already used these materials are excited. "This is a huge help for small churches such as ours," writes a church leader from California.
The Internet Evangelism Day team emphasizes that web evangelism is for anyone, not just the technically gifted. "There are many ways to share your faith online, without any technical background at all," says IE Day Coordinator Tony Whittaker.
Christian leaders are also enthusiastic: "I am glad to commend Internet Evangelism Day," says Dr. John Stott.
Churches can start planning their focus day now. More information is available at:
Free Church Website Tool Released
The people behind Internet Evangelism Day also provide year-round resources about online outreach. The ministry explains many ways that Christians can share the good news, including through church websites. Churches often find it difficult to create a site that will engage with outsiders in their area, and find themselves asking, ""How can our church website help us reach out into our community?"
A new online tool released by IE Day provides churches with a free 15-page evaluation report. Users assess their own website by answering 55 simple questions. Their customized report is immediately displayed online, ready to print or save. The report's recommendations are tailored with specific practical suggestions, based on the questions that were ticked. View the evaluation tool here:
A church site which has been prioritized for non-Christian visitors can be remarkably effective in reaching the community. "Week in, week out, more visitors turn up at our church on a Sunday because of the website, than anything else," writes one growing church in London.
The tool also provides the parable 'A Tale of Two Golf Clubs' (which is available to republish) to illustrate the principles of effective church websites: www.InternetEvangelismday.com/golf
Church leaders have welcomed this new resource. "This competent evaluation tool provides a valuable service to churches that will help them strengthen their effectiveness in outreach through the Internet," says Dr. Sterling Huston, director of North American Ministries for the Billy Graham Evangelistic Association. Gary McClure of LifeWay Ministries agrees, saying, "This checklist is an invaluable tool to identify critical areas for improvement. Every church should study this regularly and act on it!"
For more information on IE Day, visit
Contact: Tony Whittaker, Coordinator, Internet Evangelism Day
Tel: +44-1283-702334 (GMT office hours)
IE Day is an initiative of the Internet Evangelism Coalition, a group of online ministries, at Billy Graham Center, Wheaton, US, and is coordinated from WEC International's Derby UK office. It is completely free with NO fund-raising component.
Leaders available for interview: InternetEvangelismDay.com/publicity
Leaders supporting: InternetEvangelismDay.com/supporting
More article ideas: InternetEvangelismDay.com/free-articles
Wednesday, March 5, 2008
One of my maxims in delivering my oh-so-brilliant thoughts to the world is that I will be equal parts practitioner and theorist. Hence, I ordered the Proxiblaster BlueTooth hardware and software that I recently blogged about.
I've also started building ads using the free, online Sprout Builder. I'll be sure to keep you posted on my personal case study with Blue Tooth ministry and evangelism.
If you have any questions as you dive into BlueTooth, send 'em my way. If you're wondering what in the blue blazes I'm talking about, check out this quick primer.
Before I go, let me offer one more Blue Tooth marketing idea for Christian businesses. Realty! With BlueTooth proximity marketing, your flier box will never again be empty! Blue Tooth prospective buyers simple property info including square footage, price, and more. FYI, I found a company offering to set up this service for realtors. But it's so easy, I recommend you just buy the hardware/software and Blue Tooth without outside help.